Reseller platform · South Africa

White Label Vehicle Tracking
for South African Resellers

Sell GPS vehicle tracking under your own brand. The Tracking Co provides the software — the platform runs on your own domain, in your colours, with your name on every screen. You bring the branding and domain; we run the platform behind it. Built for dealers, insurance brokers, fleet consultants, security companies and integrators across South Africa.

  • Your brand
  • Your domain
  • Your customers
  • SA-hosted
01 · Plain English

What white-label vehicle tracking actually is

White-label means TTC’s tracking platform — the same one that runs operational fleets across South Africa — wears your brand. Your customers log in at your domain, see your logo, your colours and your company name. They never see The Tracking Co.

We provide the software and run it — the servers, the platform, the updates and the recovery network behind it. You bring your own branding, domain and email, handle your customers and set your own pricing. We can supply the hardware to you, but getting it to your customers and installing it is yours to run. One platform, two brands — yours in front, ours behind it.

02 · Who it’s for

Seven businesses that already do this well

If you have customers who’d benefit from tracking and you’d rather sell it under your name than refer them out, white-label is for you. These are the partner profiles we see most often.

01

Vehicle dealers

Bolt tracking onto every car you sell. Recurring revenue per vehicle, your dealership name on the platform your customer logs into.

02

Long-term car rental & subscription

Brand the tracker as part of your rental contract. Customers manage the vehicle through your portal, not a third party’s.

03

Insurance brokers

Bundle tracking with cover for a premium discount your underwriter approves. Branded portal earns you margin without adding admin work.

04

Fleet management consultants

Sell tracking and managed fleet services together. Your dashboard, your reports, your client relationship from quote to renewal.

05

Security & armed response companies

Add SVR-grade tracking to your existing offer. Same brand, same support number, one bill to your customer.

06

Agricultural co-ops & farming groups

Equip member vehicles, harvesters and plant with rugged tracking, branded for your co-op. Built for harsh SA conditions.

07

Courier networks & franchises

Roll out tracking across all franchisees on your domain, with central admin and reports across the network.

Not on this list? Talk to us anyway. There’s no formal vetting tier — if you have a customer base that could use tracking, we’ll work out whether white-label fits.

03 · What you can brand

Everything your customer sees

These are the surfaces the platform lets you brand. You supply the assets — logo, images, colours and copy — and your own domain and email. Prefer us to set it up? We can configure it for a fee.

  • Company name and description
  • Frontpage logo
  • Favicon
  • Login page logo
  • Login page background image
  • Template colour theme
  • Login page text, background and panel colours
  • Custom domain — you point your own DNS
  • "From" name on system emails — your own email setup
  • No-reply email address — your own email
  • Default language
  • Default date and time format
  • Default units — km, litres, metres
  • Map zoom and default centre coordinates

Need a native mobile app in your branding too? That’s paid custom development — talk to us for a quote. Most partners launch on the branded web platform first — it works on every phone via the browser — and add a native app later when volume justifies it.

04 · Division of labour

What you keep, what we run

Clarity matters for partners. This is exactly where TTC’s role ends and yours begins.

You keep

Your customers and your brand

  • The customer relationship — every conversation, every contract
  • Your branding assets — logo, images, colours and copy, supplied by you
  • Your domain and email — you set them up (or we configure them for a fee)
  • Your pricing — set whatever margin works for your market
  • Sales and marketing — your channel, your funnel
  • First-line support — you decide tone and SLA
  • Delivery and installation — you get hardware to your customers and fit it
  • Your customer data — exportable at any time
We run

The platform underneath

  • The platform — servers, software, releases, uptime
  • Hardware supply to you — you handle delivery and installation
  • The recovery network — 24/7 SVR monitoring
  • Software updates and feature releases
  • Second-line technical support when you escalate
  • POPIA compliance on the data layer
  • Optional paid setup — branding, domain or email configured for you
05 · Commercials

White-label pricing is quoted per partner

Availability, setup and pricing depend on your model, so we quote each partner individually. You supply your own branding, domain and email; we provide the software and can configure the setup for a fee. Tell us what you’re building and we’ll put numbers to it.

You bring
Branding + domain
logo, colours, your own domain and email
We bring
The software
platform, hosting, updates — and hardware supply to you
Setup & pricing
On request
quoted per partner — talk to us

The margin between what you pay TTC and what you charge your customer is yours — no revenue share, no clawback. Start a partnership conversation and we’ll quote your setup.

06 · The platform

The same platform that powers operational SA fleets

When you sell TTC white-label, this is what your customer gets. Every feature, no paywalls, no upgrade tiers — the full platform from day one.

  • Live GPS tracking — web platform and mobile app
  • Full trip history, route playback and reports
  • Geofencing and zone alerts
  • Driver behaviour monitoring (FMC920/FMC880)
  • Speed, after-hours and tamper alerts
  • SARS-compliant business logbook
  • REST API access and webhook events
  • Sub-account structure for fleet customers
  • Hardware range — OBD plug-and-play to rugged hardwired
  • Optional Stolen Vehicle Recovery add-on

Want a closer look first? See the platform tour or read the API page.

07 · Decision guide

White-label, reseller, or build on the API?

Three ways to work with TTC. Pick the one that matches your model — or ask us, we’ll tell you straight.

Reseller (no white-label)

For
Businesses selling tracking at a margin under the TTC brand.
You get
Standard TTC platform. Your customers, your margin, no rebranding work.
Cost
Standard subscription. Partner pricing on volume.
Best when
TTC’s brand works for your channel and you’d rather not maintain your own.

Build on the API

For
Software companies and integrators building their own product.
You get
REST endpoints, webhooks, real-time data piped straight into your stack.
Cost
API is part of the subscription. Custom development quoted on request.
Best when
You’re building something tracking is a feature of, not a product itself.
08 · Getting started

How a partnership comes together

There’s no fixed timeline — it depends on your branding, your domain and how quickly you supply what’s needed. Here’s how it runs.

  1. 1

    Tell us about your business

    One call. We learn your customer base, your existing offering and what you want the branded platform to look like. We confirm white-label is the right fit for your model.

  2. 2

    Brand it and connect your domain

    You supply your branding — logo, colours, images — and point your own domain and email at the platform. Prefer to hand it off? We can configure it for you for a fee.

  3. 3

    Hardware and handover

    We supply your hardware. Delivery to your customers and installation are yours to run. We walk your team through the admin panel and the API if you’re using it.

  4. 4

    Go live

    Your first customer logs in to your branded portal. Ongoing support via WhatsApp and phone, 8am–5pm South African time.

09 · Common questions

Frequently asked questions

What does white-label vehicle tracking actually include?

A branded version of TTC’s tracking platform running on your own domain, with your logo, colours and company name on every screen your customer sees. Your customers log in to your portal and never see The Tracking Co. TTC provides the software and runs the platform, hardware supply and recovery network behind it. You supply the branding, domain and email, and handle sales, pricing, delivery, installation and the customer relationship.

Is there a minimum number of vehicles or customers to qualify?

No. There is no minimum. You can run white-label branding from your very first device. We’d rather work with a serious partner who starts with one vehicle than someone who hit an arbitrary minimum on paper.

How much does white-label cost to set up?

It depends on your model, so we quote each partner individually. There is no published white-label tier — tell us what you are building and we will put numbers to the setup and the ongoing cost. You supply your own branding, domain and email; if you would rather we configure them, that is paid setup we will quote up front.

How do partners make money on this?

You pay TTC’s prices and charge your customer whatever your market supports. The margin between the two is yours. There is no revenue share, no clawback and no obligation to disclose your end-customer pricing.

Can I use my own domain?

Yes — and the domain is yours to set up. Your instance has its own login URL, and you point a domain you own at it with a DNS record. End customers see your domain in the address bar, not ours. We can configure it for you for a fee if you would prefer.

Does TTC set up or send emails for me?

No. Email setup and sending from your branded instance are your responsibility — you supply your own email and “from” address. If you would rather not handle it, we can set it up for a fee.

Can I have my own branded mobile app?

TTC has a native mobile app, but native-app branding is not switchable from the admin panel. A fully branded iOS / Android app is paid custom development — talk to us for a quote. Most partners launch on the branded web platform first — it works on every phone via the browser — and add a native app later.

Who owns the customer data?

Your customer always owns their tracking data. As the partner, you have full admin access to every customer on your instance. TTC processes the data on the platform but does not sell it, share it or contact your customers directly.

What if I want to combine white-label with API access?

You can. API access is part of every TTC subscription. Many partners use the branded web platform for non-technical customers and pull live tracking data into their own systems via the API for technical or enterprise customers. Both work off the same back-end.

Where does TTC’s role end and mine begin?

TTC provides the software and runs the platform, supplies hardware, manages the recovery network and releases updates. You supply your branding, domain and email, and handle sales, pricing, first-line support, and the delivery and installation of hardware to your customers. Need something the platform doesn’t do? We can build it as paid custom development.

Is TTC responsible for setting up my customers?

No. TTC provides the software; setting up and supporting your end customers — branding, domain, email, delivery and installation — is your responsibility as the partner. We can take on specific setup work for a fee, but the partner owns the end-customer solution.

What’s the difference between white-label and just being a reseller?

A reseller sells the TTC product under TTC’s name. A white-label partner sells what looks like their own product, powered by TTC. Resellers do less branding work and use TTC’s reputation; white-label partners build their own brand equity. Both are valid — see the comparison above.

What if I want to leave the partnership later?

You can. There’s no partnership contract. White-label branding is tied to your TTC subscription. If you cancel the subscription, the branding switches off, but your customer data stays exportable and the hardware stays with you — your customers can move to another provider, keep their devices and continue.

Ready to sell tracking under your own brand?

Tell us about your business. One conversation, no pressure — we’ll walk you through how the platform looks in your colours and what onboarding looks like for your model.